Ep.17 / Jake Bullock, Co-Founder & CEO of Cann

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Written By Natasha J
 

Creating a new way to socialize:

Jake is the Co-Founder & CEO of Cann, the THC-infused social beverage company revolutionizing the way people socialize by providing a range of microdosed beverages that serve as alcohol alternatives made with simple, all-natural ingredients.

Before taking his entrepreneurial leap, Jake was an associate at Bain Capital’s North American Private Equity fund evaluating potential investment opportunities with a specific focus in the consumer space.

Our conversation included:

  • Disrupting the social beverage monoculture a new alternative to alcohol

  • The changing ways people are socializing

  • The challenges of innovating in a regulated market

  • Using learnings from his private equity background building the Cann brand from the ground up

  • Prioritizing product quality and a strong design identity

  • The importance of building a brand for retail vs. ecommerce

  • Focus on innovation over replication as it’s better to fail with something innovative rather than "boring"

  • Insights into modern fundraising as a startup founder

Jake was professionally jealous of negative working capital! It’s hard starting a business with inventory, especially a physical business, like a beverage. Next time he jokes that he’ll be a software company founder :)

Check out https://drinkcann.com/

Listen to full episode:

Natasha J
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Ep.16 / Dee Poku, Founder & CEO The WIE Suite