Ep.18 / Anam Lakhani & Eve Halimi, Co-Founders Alinea Invest

Investing in AI, women and Gen Z:

Anam Lakhani & Eve Halimi are co-founders of Alinea Invest, an AI-powered investing app revolutionizing how the next generation builds wealth by transforming investing into an accessible, community-driven experience.

These two women met at Barnard College after interning at major financial institutions like Citigroup and Goldman Sachs, where they both realized how confusing and intimidating the world of personal investing was. This led to a class project to build a new type of fintech that ultimately became their successful startup Alinea Invest. This business was designed to especially connect with women and Gen Z in order to help them build long-term wealth. They’re dynamic and fearless, and have already been named to Forbes 30 Under 30 in Consumer Technology and Fintech innovation.

This conversation included:

- How they built their startup idea from class project to successful fintech platform

- Understanding the target audience as key to building a successful product for Gen Z

- Risk-taking as a crucial part of the entrepreneurial journey

- Marketing strategies that focus on community and relatable content

- How AI could revolutionize personal finance and investing

- Advice for fundraising and finding the right investors who believe in your vision

- Maintaining mental health as entrepreneurs

Anam and Eve were professionally jealous of Brian Chesky, co-founder of Airbnb for being so well designed to serve its consumers, and Vlad Tenev, co-founder of Robinhood for the incredible product velocity the platform has achieved.

Check out https://www.alinea-invest.com/

Watch the full episode :