Vanessa Phillips, co-founder and CEO of Feel Good Foods, joins Professional Jealousy to share how a celiac disease diagnosis in college — and a doctor's advice to give up on food entirely — became the origin story for one of the fastest-growing gluten-free frozen food brands in the country. Vanessa walks through her path from growing up in her family's New York bagel and Chinese restaurant business, to opening the gluten-free café Friedman's in Chelsea Market, to mailing homemade gluten-free pot stickers to Whole Foods in a Ziploc bag and landing a regional launch just months later.

In this conversation, Vanessa gets candid about the early bootstrapped years demoing product in Whole Foods aisles for months on end, the manufacturing mistake that nearly derailed the brand's first production run, and how she built a company culture around grit, generalist skill-building, and staying close to the consumer. She also opens up about the mentor who shaped her mindset, the tools she uses to stay grounded as a founder, and who she's most professionally jealous of today.

Whether you're building a CPG brand, working in food and beverage, or just love a founder story rooted in personal struggle turned purpose, this episode is packed with real, tactical lessons on category creation, scaling from founder to CEO, and building a brand that can grow with you instead of boxing you in.

On this episode I talk with Dejan Rankovic, co-founder of Man Cereal, creatine-infused food that is low carb, high protein with a trending functional ingredient that isn’t as maxed out in the food aisles as fiber and protein. He describes it as "Serious Nutrition" with an "Unserious Name", offering benefits that have led to health conscious adults leaving the cereal aisle.

On this episode I sit down with Pam Weekes and Connie McDonald, the legendary founders of Levain Bakery. Over the course of 30 years, they have grown from one tiny shop on New York’s Upper West Side to a globally recognized brand famous for its six-ounce cookies (and coincidentally, my son’s favorite treats). Unlike many modern startups focused on rapid growth, Pam and Connie prioritized a "lifestyle" approach for the first two decades that was all about locale and community. They said that “We grew the business the way that we wanted to live our lives”.

Clara is entrepreneur and founder of Unite Food, the world’s first globally inspired protein bar brand and great business growth story. With a mission to bring unique flavors from around the world to your pantry, Unite Food celebrates global tastes and wholesome nutrition.

Before starting Unite Food, she spent 17 years as the Managing Director of EZ-FLO International, developing expertise in marketing, operations, and leadership. She is also the founder of (Included), a non-profit supporting founders in CPG; a mentor at SKU, a leading CPG accelerator; and an active member of NextUp and YPO