business, marketing, entrepreneurship, startup, brand strategy, community building, business growth, brand, branding, brand experience, gen z, gluten free, food innovation, celiac disease, gluten free products, female founder Natasha J business, marketing, entrepreneurship, startup, brand strategy, community building, business growth, brand, branding, brand experience, gen z, gluten free, food innovation, celiac disease, gluten free products, female founder Natasha J

Ep.35 / Joey Wölffer, Co-Owner & CBO Wölffer Estate

Joey Wölffer on turning a struggling Hamptons winery into a 300,000-case lifestyle brand, and the hungover decision that started it all.

In this episode of Professional Jealousy, host Natasha Jakubowski talks with Joey Wölffer, Chief Brand Officer and co-owner of Wölffer Estate Vineyard, about the hungover, middle-of-the-night decision at 27 that led her to buy into her father's struggling business instead of selling it, how she and her brother rebuilt the brand around the "soul" of the Hamptons rather than the wine itself, and why she recently turned down an acquisition offer from a much bigger company to protect what she'd built.

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