Ep.20 / Annie Jackson, Founder & CEO, Credo Beauty
Cleaning Up Beauty the Beauty Industry
Annie is the Co-Founder & CEO of Credo Beauty, a trailblazing retailer that helped pioneer the clean beauty category offering the largest clean beauty assortment in skincare and makeup. Credo is a trusted voice in an under-regulated beauty industry, known for its deep commitment to healthy beauty, challenging conventional ingredient standard, and helping consumers find options that don’t make them sacrifice health for substance.
I was blown away by how smart and humble Annie was. As well as leading the clean beauty charge, she’s also responsible for giving distribution opportunities to many now established beauty brands. Her journey career journey and founding story was both inspiring and interesting.
This conversation included:
The origin of Credo Beauty and why the consumers deserved this idea
The importance of ingredient transparency in beauty products
Her journey from corporate beauty to entrepreneurship
Dealing with unexpected death of her co-founder
Growing the business and team, and the importance of company culture
Learning how to be not just a founder, but a CEO
Filtering questions for founders picking a CEO
Social media and its impact on beauty standards
The future of beauty retail and technology
That working in beauty as a founder isn’t as glamorous as it may sound!
Annie was professionally jealous of Mother Denim as they’re so unapologetic in their tone and who they are. In fact, Annie mused that maybe Credo should be a little more bold …
Check out https://credobeauty.com/
Watch the full episode :
