business, marketing, entrepreneurship, social media, startup, brand strategy, community building, food and beverage trends, female founder, business growth, food service, brand, branding, brand experience Natasha J business, marketing, entrepreneurship, social media, startup, brand strategy, community building, food and beverage trends, female founder, business growth, food service, brand, branding, brand experience Natasha J

Ep.23 / Pam Weekes & Connie McDonald, Founders, Levain Bakery

On this episode I sit down with Pam Weekes and Connie McDonald, the legendary founders of Levain Bakery. Over the course of 30 years, they have grown from one tiny shop on New York’s Upper West Side to a globally recognized brand famous for its six-ounce cookies (and coincidentally, my son’s favorite treats). Unlike many modern startups focused on rapid growth, Pam and Connie prioritized a "lifestyle" approach for the first two decades that was all about locale and community. They said that “We grew the business the way that we wanted to live our lives”.

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